daniel frederick smith

Press Box Sports Lounge

Rancho San Diego, CA

The owner wanted a sports bar in a very under-served and diverse suburban area.   We took the approach to create a brand that spoke to the era of the old sports reporters, when you could find typewriters and hats in the press box at the stadium.  We used fonts that emphasized this style and the logo is a derivative of an icon of a lost era in sports.

• Design: PoD
• Branding: PoD
• Sign Contractor: Mr.  Neon