daniel frederick smith
creative life
New York Giant Pizza
Little Italy, CA
The was our first real opportunity to try to bring our ideas to full realization. We developed a fast casual pizza restaurant with a linear ordering system. We tried to tie into the New York with emphasis on the subway system. We designed signage, furniture, a mural, the restaurant, menus, and window graphics with an early effort to collaborate in the overall design aesthetic.
- Design: PoD in collaboration with Jimmy Goldbach
- Branding: PoD in collaboration with Suji Allen
- Furniture & Artwork: PoD