daniel frederick smith
creative life
Boulevard Wine & Spirits
San Diego, CA
We were tasked with updating the image of the existing store with an expansion on the interior and a redesign off the facade and signage. We used the location of the store on the El Cajon 'boulevard' and used it as a starting point for the new brand. We used materials, colors, and the style of an earlier era to elevate the overall look and feel of the store and engage the local consumer.
- Design: PoD
- Branding: PoD in collaboration with Lyndi Parrett
- Photography: PoD
- Sign Contractor: Mr. Neon